AI Research and Reflexivity: A Quiet Note on the Future of Interpretation, When Every Research Firm Uses AI
Introduction Industry research is entering a quiet turning point. AI is no longer just a tool for organizing data or identifying trends. It is now being used to launch apps, build interactive platforms, and reshape how knowledge itself is delivered. What does this mean for the future of research and consulting? This note does not aim to forecast, but to sense the early shifts that already press against us, quietly altering the ground beneath our