Semantic Recommendation and Consumer Choice
Executive Summary: The Age of Semantic Recommendation — Are We Choosing, or Simply Being Understood? As generative AI and semantic recommendation technologies become increasingly mainstream, the way consumers search, choose, and place trust in products is quietly changing. What counts as visibility, and what we perceive as freedom of choice, are being redefined. The shift moves from keywords to semantic intent, from fixed prices to institutional constraints, from browsing pages to being guided by platform