When Tech Becomes Commodity: Lessons from the TFT-LCD Decline and the Cases of AUO & Innolux
Executive Summary When technology stops being rare and products become interchangeable, how should companies redefine themselves? This article examines the transformation of the TFT-LCD industry through the paths taken by AUO and Innolux, offering a lens into how mid-tier tech firms might reclaim value in a world where they no longer lead the trend. When TFT-LCD Becomes a Standard Part: What It Means for the Tech Industry TFT-LCD panels were once a showcase of